How can you double new business this month?

Your options are:
1. Increase time and money to aquire users or
2. Double the conversion of existing trials.
This book shows you how to do #2.

Showcasing the email activation campaigns & strategies
companies use to convert trial users to customers after sign-up.

$9.95 Buy eBook & .PDF

$9.95 Buy Print Book or Kindle
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What you will learn with this book

5 emails to turn users to customer

Learn from hundreds of websites the common 5 emails they send to guide a user from trialing your service to becomming a customer.

Identify the key activation metric of customers

What is the one feature or action in your product and service that immediately hooks a user. Learn how to find it.

Easy visual reference from leading companies

Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.

Start-up metrics for pirates

Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Dave Mcclures start-up metrics.

Full page examples

View every email sent to trigger a user to convert, with the key call to action.

Bonus chapters & worksheet

Fill out the worksheet as you read the book to build your own customer activation plan and download exclusive bonus activation campaigns.

Niall Larkin - Dublin Business School

"Converting web users from try to buy:

A concise, pragmatic, visual distillation of best practice."

Who should read this book?


who looking for ideas and strategies employed by successful companies to grow.

Marketers & product leads

looking at conversion optimization and to automate product activation for first time users using post registration emails.


looking for email inspiration with strong calls to action.

Take a sneak peek inside

Every company featured in the book has an easy 1 page reference.
At a glance you can see what messages are being sent, and when, to activate trial users.

Easy time based visual reference

Easy time-based visual reference for all examples.

Every email message broken down to call to action

Every message broken down to its core call to action.

Full page design examples

Full page design examples for every message.

It's a quick read with really practical guides on stuff you can implement tomorrow.

Eoghan Jennings, Former CFO of Xobni


DC Cahalan

Donal Cahalan

Head of growth at

Nice, easy to read guide that doesn't bombard you with terminology and phrases and instead just covers the facts

Niall Larkin

Niall Larkin

Programme Leader Higher Diploma in Science in Data Analytics - Dublin Business School

Top notch! I really wish all business books followed this format.

Eoghan Jennings

Eoghan Jennings

Co-Founder & MD Startupbootcamp

If you can improve your conversion by just 1% you have covered the cost of the book several times over.”

Great play by play plus much more - really good stuff via @alanorourke

Aaron Ross

Author of Predictable Revenue

Aaron Ross

My promise to you
I guarentee you will enjoy this book and be able to put these tactics into practice today. If you are not happy for any reason I'll refund your money. No questions asked. 60 day money back guarentee.


About the author

Alan O'Rourke AuthorSerial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .

$14.95 Buy .PDF eBook
$14.95 Buy Paperback
$14.95 Buy Kindle
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