Showcasing the email activation campaigns & strategies
companies use to convert trial users to customers after sign-up.
Learn from hundreds of websites the common 5 emails they send to guide a user from trialing your service to becomming a customer.
What is the one feature or action in your product and service that immediately hooks a user. Learn how to find it.
Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.
Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Dave Mcclures start-up metrics.
View every email sent to trigger a user to convert, with the key call to action.
Fill out the worksheet as you read the book to build your own customer activation plan and download exclusive bonus activation campaigns.
"Converting web users from try to buy:
A concise, pragmatic, visual distillation of best practice."
who looking for ideas and strategies employed by successful companies to grow.
looking at conversion optimization and to automate product activation for first time users using post registration emails.
looking for email inspiration with strong calls to action.
Every company featured in the book has an easy 1 page reference.
At a glance you can see what messages are being sent, and when, to activate trial users.
Eoghan Jennings, Former CFO of Xobni
Head of growth at Teamwork.com
“Nice, easy to read guide that doesn't bombard you with terminology and phrases and instead just covers the facts”
Programme Leader Higher Diploma in Science in Data Analytics - Dublin Business School
“Top notch! I really wish all business books followed this format.”
Co-Founder & MD Startupbootcamp
“ If you can improve your conversion by just 1% you have covered the cost of the book several times over.”
Author of Predictable Revenue
Serial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company Toddle.com, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .