View every email sent to trigger a user to convert, with the key call to action.
Bonus chapters & worksheet
Fill out the worksheet as you read the book to build your own customer activation plan and download exclusive bonus activation campaigns.
Niall Larkin - Dublin Business School
"Converting web users from try to buy:
A concise, pragmatic, visual distillation of best practice."
Who should read this book?
who looking for ideas and strategies employed by successful companies to grow.
Marketers & product leads
looking at conversion optimization and to automate product activation for first time users using post registration emails.
looking for email inspiration with strong calls to action.
Take a sneak peek inside
Every company featured in the book has an easy 1 page reference.
At a glance you can see what messages are being sent, and when, to activate trial users.
Easy time-based visual reference for all examples.
Every message broken down to its core call to action.
Full page design examples for every message.
It's a quick read with really practical guides on stuff you can implement tomorrow.
Eoghan Jennings, Former CFO of Xobni
Head of growth at Teamwork.com
“Nice, easy to read guide that doesn't bombard you with terminology and phrases and instead just covers the facts”
Programme Leader Higher Diploma in Science in Data Analytics - Dublin Business School
“Top notch! I really wish all business books followed this format.”
Co-Founder & MD Startupbootcamp
“If you can improve your conversion by just 1% you have covered the cost of the book several times over.”
Great play by play plus much more
- really good stuff via @alanorourke
Author of Predictable Revenue
My promise to you
I guarentee you will enjoy this book and be able to put these tactics into practice today. If you are not happy for any reason I'll refund your money. No questions asked. 60 day money back guarentee.
About the author
Serial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company Toddle.com, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .