Master email marketing in one hour

The step by step guide on how and why to do email marketing

The marketing diploma course delivered to over 2000 leading companies.

$9.95 Buy eBook & .PDF

$9.95 Buy Print Book or Kindle
One Hour Email Marketing - Book

About this book

Email marketing really has one of the highest returns on investment of any marketing tactic I have used. Whether that is retaining customers or converting new leads. It works for every stage of the customer life cycle: Prospecting, Lead Nurturing, and Retention. But it is tricky to get right.

For the last 10 years I have been delivering this email marketing course to thousands of leading local and global companies on various Digital Marketing Diploma courses. My students have gone on to work with Linkedin, Hubspot, Salesforce, Paypal, HostelWorld, Sage, Twitter, Trinity College, Fujitsu, Aviva, Musgrave, Newstalk Radio, The Web Summit, Ryanair and more.

Where do you want to work next?

This book will guide you step by step on how and why to do email marketing and if you ­fill in the accompanying one page worksheet you will ­finish this course with a straight forward email marketing plan for the next 12 months. A plan you can start today and is guaranteed to result in sales.

What you will learn with this book

Learn email marketing and sales in 1 hour

Learn from hundreds of websites the common 5 emails they send to guide a user from trialing your service to becomming a customer.

How to get email subscribers

What is the one feature or action in your product and service that immediately hooks a user. Learn how to find it.

What content to send and when to send it

Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.

How to make sales through email

Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Dave Mcclures start-up metrics.

How to convert new subscribers to customers

Every email sent to trigger a user to convert, with the key call to action.

Track what is working and what you can drop

Fill out the worksheet as you read the book to build your own customer activation plan and download exclusive bonus activation campaigns.

Claire Burge - CEO: This Is Productivity

"Alan breaks activities down into daily, weekly and monthly actions
that can all be traced back to cost and profit.
Marketing in this form makes sense and it works! "

Who should read this book?


who looking for ideas and strategies employed by successful companies to grow.

Marketers & product leads

looking at conversion optimization and to automate product activation for first time users using post registration emails.


looking for email inspiration with strong calls to action.

Take a sneak peek inside

Every company featured in the book has an easy 1 page reference.
At a glance you can see what messages are being sent, and when, to activate trial users.

Easy time based visual reference

Easy time-based visual reference for all examples.

Every email message broken down to call to action

Every message broken down to its core call to action.

Full page design examples

Full page design examples for every message.

Alan's lead targeting, messaging and timing resulted in a significant level of deal flow for the sales team.

EMarc Carroll - Client Relationship Director at WorkCompass


DC Cahalan

Donal Cahalan

Head of growth at

Nice, easy to read guide that doesn't bombard you with terminology and phrases and instead just covers the facts

Niall Larkin

Niall Larkin

Programme Leader Higher Diploma in Science in Data Analytics - Dublin Business School

Top notch! I really wish all business books followed this format.

Eoghan Jennings

Eoghan Jennings

Co-Founder & MD Startupbootcamp

If you can improve your conversion by just 1% you have covered the cost of the book several times over.”

Great play by play plus much more - really good stuff via @alanorourke

Aaron Ross

Author of Predictable Revenue

Aaron Ross

My promise to you
I guarentee you will enjoy this book and be able to put these tactics into practice today. If you are not happy for any reason I'll refund your money. No questions asked. 60 day money back guarentee.


About the author

Alan O'Rourke AuthorSerial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .

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One Hour Email Marketing