Email marketing really has one of the highest returns on investment of any marketing tactic I have used. Whether that is retaining customers or converting new leads. It works for every stage of the customer life cycle: Prospecting, Lead Nurturing, and Retention. But it is tricky to get right.
For the last 10 years I have been delivering this email marketing course to thousands of leading local and global companies on various Digital Marketing Diploma courses. My students have gone on to work with Linkedin, Hubspot, Salesforce, Paypal, HostelWorld, Sage, Twitter, Trinity College, Fujitsu, Aviva, Musgrave, Newstalk Radio, The Web Summit, Ryanair and more.
Where do you want to work next?
This book will guide you step by step on how and why to do email marketing and if you fill in the accompanying one page worksheet you will finish this course with a straight forward email marketing plan for the next 12 months. A plan you can start today and is guaranteed to result in sales.
What you will learn with this book
Learn email marketing and sales in 1 hour
Learn from hundreds of websites the common 5 emails they send to guide a user from trialing your service to becomming a customer.
How to get email subscribers
What is the one feature or action in your product and service that immediately hooks a user. Learn how to find it.
What content to send and when to send it
Successful 30 day campaigns are broken down for easy reference to understand what messages get sent at just the right time.
Every email sent to trigger a user to convert, with the key call to action.
Track what is working and what you can drop
Fill out the worksheet as you read the book to build your own customer activation plan and download exclusive bonus activation campaigns.
Claire Burge - CEO: This Is Productivity
"Alan breaks activities down into daily, weekly and monthly actions that can all be traced back to cost and profit.
Marketing in this form makes sense and it works! "
Who should read this book?
who looking for ideas and strategies employed by successful companies to grow.
Marketers & product leads
looking at conversion optimization and to automate product activation for first time users using post registration emails.
looking for email inspiration with strong calls to action.
Take a sneak peek inside
Every company featured in the book has an easy 1 page reference.
At a glance you can see what messages are being sent, and when, to activate trial users.
Easy time-based visual reference for all examples.
Every message broken down to its core call to action.
Full page design examples for every message.
Alan's lead targeting, messaging and timing resulted in a significant level of deal flow for the sales team.
EMarc Carroll - Client Relationship Director at WorkCompass
Head of growth at Teamwork.com
“Nice, easy to read guide that doesn't bombard you with terminology and phrases and instead just covers the facts”
Programme Leader Higher Diploma in Science in Data Analytics - Dublin Business School
“Top notch! I really wish all business books followed this format.”
Co-Founder & MD Startupbootcamp
“If you can improve your conversion by just 1% you have covered the cost of the book several times over.”
Great play by play plus much more
- really good stuff via @alanorourke
Author of Predictable Revenue
My promise to you
I guarentee you will enjoy this book and be able to put these tactics into practice today. If you are not happy for any reason I'll refund your money. No questions asked. 60 day money back guarentee.
About the author
Serial entrepreneur Alan brings over ten years of award winning creative strategy and product marketing to this book. Author and speaker, Alan previously ran one of Irelands leading design agencies. Founder of online marketing software company Toddle.com, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number two but they didn’t show his good left side .