About

About This site and Alan

The goal of this site is to give you practical tactics to grow your audience and email list. Personally I work better with pictures (ex designer) so I have tried to gather visual examples of every tactic to see how myself and others get email subscribers. All you need to do is borrow (steal) the ideas.


I’m Alan.

I am currently VP of Growth (a fancy title overseeing sales and marketing) for a sales CRM (Customer Relationship Manager) software company. I have built and sold various companies and failed at many more. But for every business I have learned new ways to build an audience to market and sell to. I share those tactics here.
When I am not marketing I doodle with arty stuff which you can find here on Instagram.
Let me know what problems you are having building your audience and i will try and offer a suggestion.


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How AudienceStack helps businesses grow.

I have learned that the long term value in marketing is in the audience list.
Commercially it offers the second highest marketing ROI, only exceeded by SEO. In part because it is a channel that encourages direct action from subscribers. You can also bring your audience with you no matter what direction your business or project goes in.
AudienceStack wants to give you the tools and strategies to start and build that audience.


About Alan

A reformed designer and sometimes artist.
I worked with Riverdance to help them build and engage their audience around the world.
Built up Toddle.com to over 30,000 users before selling the business.

Huge film fan, (it's what I studied in college) and will happily talk about it all day.

Top 5 list:

  1. Dangerous Liaisons
  2. Star Trek 2 The Wrath of Khan (Don’t judge me :)
  3. The Hudsucker Proxy.
  4. Truly Madly Deeply
  5. The Crow


I bake a killer Lemon Cheesecake!

I really dislike fluffy marketing speak. I might crack up if i hear one more person talk about ‘being authentic’ and to ‘remember it’s a conversation’. I prefer something more practical!!

Where to find me

You can find me online here, on Twitter, Linkedin.
I tend to use Facebook just use to keep in touch with family and Instagram is for my arty bits.

In the real world you can find me living in Galway on the west coast of Ireland.


What others say...

Toddle, Riverdance, BAFTA,

Marc Carroll
Client Relationship Director at WorkCompass
It is rare that sales and marketing have got along. Alan is the exception. I had the pleasure of working with Alan in WorkCompass setting up and optimising the demand generation and prospecting funnel. Alan's lead targeting, messaging and timing resulted in a significant level of deal flow for the sales team.

Claire Burge
CEO: This Is Productivity
Alan knows how to take marketing from pie in the sky to tangible. He breaks activities down into daily, weekly and monthly actions that can all be traced back to cost and profit.
Marketing in this form makes sense and it works!


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