How To get Ahead In Marketing (Or any job really)
To succeed in your job you need to set aside some dedicated time to communicate or market yourself. Because no matter how hard you work, if you do not tell anyone, no one will know.
Read MoreTo succeed in your job you need to set aside some dedicated time to communicate or market yourself. Because no matter how hard you work, if you do not tell anyone, no one will know.
Read MoreMost people could only dream about being on the biggest tech sites at the time (O’Reilly, Gigaohm, LifeHacker, Techcrunch etc.) yet here they were giving me links and sending me traffic.
Read MoreHow to structure your marketing team around three key roles and three stages of the customer acquisition funnel. 1. Attract, 2. Convert 3. Close. How to set clear business, role and personal goals and set them up for high performance.
Read MoreWhen promoting my B2B content there is one channel that consistently out performs all others. Linkedin. Last year it brought three times the traffic of Twitter AND converted significantly higher. This is how to do it without getting banned.
Read MoreLast year one of the most popular posts I wrote on the work blog listed the top takeaways from a conference. A conference I never attended. Want to know how I did it?
Read MoreI opened up the sales and marketing process after the first six month at the company WorkCompass. In particular I highlighted the outbound email prospecting process and message I was using that generated all our B2B leads and how much everything cost.
Read MoreUsing inbound marketing our audience and reach was not growing. Instead I cut back on our content but tried more ways to promote it . The results were fantastic. In fact lead capture jumped by over 300%!
Read MoreYou’ve got the right product. You’ve attracted the right audience. You’ve even convinced them to sign up; giving you their email address. But what does it take to convert them to a paying customer?
Last month I spoke in London at the excellent Litmus Email Design Conference. They have just released the 20 minute video which you can find below. In this session, I share the actions a user must take (and the emails you must send) that lead to an AH-HA moment—the moment a user realises the value of your service, become hooked, and have no problem paying for that value.
How to re engage an old email subscriber list and start it running again.
Read MoreThe web is built on links. Links to your website are one of the most important elements in how high your site ranks in search results. Read the ultimate list of tactics to get people to link to you.
Read MoreThis handy Linkedin hack will show you what companies are visiting your website, their job titles and sometimes even the visitors full profile.
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